4/25/2023 0 Comments Pure michigan![]() ![]() The Pure Michigan campaign creatively handles safety concerns with the “Pure Michigan Pledge.” The pandemic set back multiple tourist industries at its peak, and continues to have lasting effects on how people travel. We know that the more we market Michigan, the more people will travel here.” “We know how much spending comes in through all these various ways. “These are the tangibles that we can measure,” says Vice President of Travel Michigan Dave Lorenz, who is also one of the campaign’s creators. This unheard of tourism fund amount for the Pure Michigan campaign landed it a national broadcasting spot beginning in March 2009. The Michigan governor at the time, Governor Jennifer Granholm, approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund. ![]() The Pure Michigan campaign quickly received state and international attention thanks to the unprecedented tourism fund it was allocated. Television commercials originally featured the voice of actor and comedian Tim Allen, who coincidentally grew up in Birmingham, Michigan. Launched in 2008, Pure Michigan began as an advertising campaign to market the state of Michigan as a travel and tourism destination. What began as a division of the state-funded Michigan Economic Development Corporation would go on to create one of the most ubiquitous state marketing campaigns the US has seen: Pure Michigan. Travel Michigan started quietly in 1999 with commercials and radio spots depicting Michigan’s rustic beauty. The History of the Pure Michigan Marketing Campaign
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